Our corporate identity offers layers of meaning, some more obvious than others and in so doing has ensured that the icon is interesting, engaging with a core meaning for the company, its staff and our challenges.
Layer 1: The viper
Obviously, our name and the subtle Gaboon Viper element centred in our logo are synonymous with each other. Fundamentally African and unique, the Gaboon Viper is silent and goes unnoticed by blending in to its natural environment, however, it is lethal when circumstances dictate. This core element forms the central and significant ‘negative space’ of the logo (there, but not there), and adds a more fluid detail to soften the edges of the internal construct.
Layer 2: The gold core
Elementally pure and uncontaminated, hard to come by and in great demand, our standard is and will always be gold. Put simply, we set the bar by rendering a prime service to clientele of the same calibre. This gold element is both represented and held securely in the heart of the overall form.
Layer 3: Platinum chevron
The silver chevron design of the third element also represents a rare metal and is a strong sharp-edged form which gives a nod to our history, training and the environment we often work within. Its structure is derived both from Heraldic symbology and from the pattern on the back of the Gaboon Viper.
There is no visual contest between the layers as they have been designed to compliment and visually demonstrate the confidence we have in our ability. The conviction, flexibility and visual appeal of our identity provides us with a visual platform to maintain our integrity, and expand our footprint into exciting areas of operation. We are a proudly South African company working, predominantly, in Africa.